Thinking fast and slow: by Daniel Kahneman serialised in quotes VII: Humans are quickly alerted to signs of opportunities to mate or feed, and advertisers design billboards accordingly

The brains of humans and other animals contain a mechanism that is designed to give priority to bad news.

We are quickly alerted to signs of opportunities to mate or feed, and advertisers design billboards accordingly.

We draw an illusory but sharp distinction between omission and commission, not doing and doing, because our sense of responsibility is greater for one than the other.

The sunk cost fallacy keeps people for too long in poor jobs, unhappy marriages, and unpromising research projects.

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