Thinking fast and slow: by Daniel Kahneman serialised in quotes VIII:  Pain and pleasure determine what we ought to do and what we do do

People expect to have stronger emotional reactions to an outcome that is produced by action than to the same outcome when it is produced by inaction. {Why people don’t have their children vaccinated.}

The precautionary principle is costlty, and when interpreted strictly it can be paralyzing. Consider innovations that would not have passed the test: “airplanes, air conditioning, antibiotics, automobiles, chlorine, the measles vaccine, open-heart surgery, radio, refrigeration, smallpox vaccine, and X-rays.”

“Nature has placed mankind under his governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do.” Jeremy Bentham

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s