Thinking fast and slow: by Daniel Kahneman serialised in quotes VIII:  Pain and pleasure determine what we ought to do and what we do do

People expect to have stronger emotional reactions to an outcome that is produced by action than to the same outcome when it is produced by inaction. {Why people don’t have their children vaccinated.}

The precautionary principle is costlty, and when interpreted strictly it can be paralyzing. Consider innovations that would not have passed the test: “airplanes, air conditioning, antibiotics, automobiles, chlorine, the measles vaccine, open-heart surgery, radio, refrigeration, smallpox vaccine, and X-rays.”

“Nature has placed mankind under his governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do.” Jeremy Bentham

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